GBI aims to take mining game to new level
Staff reporter, 21 March 2012
AS THE only company in Queensland to be selected to participate in the Australian Government funded Interactive Skills Integration Scheme (ISIS), Brisbane-based mining consultancy GBI is aiming to take the “guessing game” out of mine planning.
GBI is one of three pilot businesses selected by ISIS nationwide to adapt interactive media technology, including gaming-type simulation technology, for use in broadening its interaction with clients. The company has developed over more than a decade what it describes as the world’s most comprehensive mining equipment performance database.
GBI chief executive officer Dr Graham Lumley said the interactive media platform would make it easier to engage with clients on equipment performance reports, which contained complex data and analytics.
“The project will start with one or two pieces of equipment but eventually, we should have an interactive program for the whole range of mining equipment including draglines, trucks, electric rope shovels, front-end loaders, hydraulic excavators, backhoes and drills,” he said.
“Instead of having to physically visit mine sites to deliver reports and make recommendations, we will be able to quickly give our clients the knowledge they need to help them instigate change where needed and do so in an intelligent manner based on facts rather than speculation.”
GBI aims to incorporate advanced gaming technology in a subscription-based service using interactive media to communicate reports and recommended actions to clients.
“Any teenager or games enthusiast can attest that the interactive technology used to create games is more likely to capture imagination and enhance enthusiasm than the written word, so we will be tapping into this medium to deliver fact-based market intelligence,” Dr Lumley said.
The mining industry had traditionally relied on face-to-face communication of such material. Communicating via interactive media with clients, many of whom were located in remote areas, would improve speed and efficiency.
ISIS project director Justin Brow said using games development skills and capabilities across non-games industry sectors was a huge growth industry and one that would open up “massive opportunities” for local companies to explore opportunities for innovation creation and establish market differentiation.
“Under this stage of the ISIS program, we are undertaking three pilot integrations, one each in Queensland, Victoria and New South Wales, with GBI being up against some stiff competition in Queensland,” he said. “We saw the way GBI operates and the opportunities it has to take a transformational step into areas such as data visualisation, so we now have GBI partnering with Brisbane-based digital media company Zone4 whose work in this area is world class. We’d like to think that ISIS will help deliver a significant milestone in the development of both companies.
“There is a massive amount of support provided for the involved companies through this scheme and we will develop a business model that GBI can develop further at the end of the six month prototype development stage of the ISIS project.”
Under the scheme, GBI will work with ISIS, expert digital media professionals and a leading business mentor.
It is projected that the end result will be a business model that will yield significant benefits to clients who require precise and speedy reports on mining equipment performance and reliability as well as how to optimise production using new or existing equipment.
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